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Every business has a story.

Joanne wants to know yours!


Joanne Larson is an entrepreneur at heart, and draws from over 20 years of experience serving as founder and CEO of companies, growing and managing start-ups, B2B, B2C and Non-Profit Organizations. Joanne is committed to honest & effective interactions with every client. She is passionate about developing breakthrough strategic business plans and driving flawless execution that accelerates growth and maximizes profitability.

So what happens when you’ve spent that many years successfully founding, growing and managing your own business? You meet other Fortune 500 trained experts, business leaders, vendors, creative designers, talented and connected. And if you are fortunate enough, they become your out-sourced associates.

With the added expertise of other corporate leaders & talented experts to achieve intelligent growth for early and growth-staged companies. L&A’s flexible team of talented experts ensures that you receive the highest quality planning and execution that delivers the results our clients desire.


“What could be better than sharing the insights, failures, triumphs and valuable connections I’ve gathered from running my previous companies to accelerate another business owner’s goals and visions? It brings me joy to see other people meet their goals…and yes, I love the competition, challenge and complexity of it all.

I don’t believe in ‘one-size-fits-all’ strategies. Companies are run by people…your customers are people. Everything starts with a conversation about their needs, wants, dreams and visions. If you understand the people you work with, sell to and compete against, and tailor your business strategy and approach accordingly, you will see success.”

If we can’t help you, we’ll find you someone that can.


–Joanne Larson

Expert Associate Services

We have a trusted and experienced team of corporate talent and vendors that allows us to fill the needs of companies at different stages of their development.

  • Information Risk and Security Consulting

  • Technology Project and Program Management

  • Marketing and Branding

  • Branded Video Production

  • Creative Services

  • Website Design and Development

  • Social Media Marketing

  • Search Engine Optimization

  • Customer Experience Enhancement

  • Product Development

“Joanne is a tireless evangelist for ideas and developing win-win partnerships. She is able to use her up-beat personality and dogged determination to get the right people in the room together and facilitate ongoing communication. She has been a great asset in business development.”

Greg Merril, CEO and Chairman, Brain Sentry, Inc.

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